xlntSports gives advertisers access to defined video groups and scheduled inventory. Xpress adds the operating layer for campaign review, Marketplace purchasing, fulfillment, tracking, approved external delivery, live productions, and managed Display.
One approved creative can support a focused xlntSports buy or a broader Xpress campaign, without pretending every property or placement is automatically available.
18–44 core (72% of viewers), with strong 45+ in motorsports
~78% male, ~22% female (growing in esports and basketball)
Middle to upper-middle, discretionary spending on fitness, supplements, apparel, tech, gaming, automotive
Combat sports training, gym/fitness, gaming, automotive culture, streetwear, energy drinks, sports betting, travel
Early adopters, brand-loyal to products that sponsor their sports, 3× more likely to purchase from brands that support their sports
Mobile, smart TVs and streaming devices, plus commercial venues with captive audiences and long dwell time
No VAST redirect chains. No black-box optimization that favors the platform over you. A direct pipeline from your creative to the viewer.
Plays before content. 100% viewable — viewer hasn't reached the content yet.
At natural break points (5 min, 10 min). Highest engagement — viewer is invested.
After content ends. Captures viewers who watched through to completion.
Each block is an ad group with exactly 4 advertiser positions. Buy the window that matches your audience — your budget is never diluted across irrelevant hours.
Plus custom event, show, and episode groups — sponsor a specific fight card or recurring series directly.
A viewer opens content. Xpress identifies the active group for that moment based on content type and time block.
All 4 slot positions in that group are evaluated. Only active ads count, and the last-shown ad is excluded (anti-repeat).
Each eligible ad is weighted by Priority (200 ≈ 2×, 300 ≈ 3×, 500 ≈ 5×) and a duration bonus for matching slot length.
A weighted random draw picks the winner. Higher priority wins more often — but no one wins every time. Variety preserved, fatigue avoided.
The ad plays. Every event is tracked and made available to you.
Real-time event tracking, an advertiser callback URL so you can count impressions independently, plus monthly performance reports.
First frame of your ad rendered on screen
Ad playback actually began (not just loaded)
Viewer watched at least 25%
Viewer watched at least 50%
Viewer watched at least 75%
Viewer watched 100% to completion
Viewer tapped your click-through link
Ad failed to load or play (refund eligible)
You choose your priority, your content type, and your time block (or event). That's it. Buy it as you need it.
Baseline — solid presence
~2× the impressions of Priority 100
~3× the impressions of Priority 100
~5× — near-exclusive group dominance
With only 4 slots per group, every position is meaningful. As groups fill, latecomers wait or move to the next available group — genuine scarcity, not marketing gimmicks.
Reserve scheduled group inventory in the video marketplace — pre-roll, mid-roll, and post-roll positions across content types and time blocks.
Run-of-network means the Xpress v1 API can select from eligible active ads already in rotation, where your account is entitled. RON is not a separate inventory bucket and does not bypass entitlement.
Priced per thousand impressions on eligible inventory.
A fixed price for a defined placement and window.
Reserved for later certification; not currently offered for purchase.
Screen and day-part packages across approved venues.
Prepaid credit applied to eligible marketplace purchases.
Own the four positions on a custom event group so every break on that card carries your brand.
Let Xpress place your video across eligible active groups instead of picking each one, where your account is entitled.
Run a Display poster campaign around a show premiere or title release.
Buy a venue screen package in a selected local venue group for a defined time window.
3 slots × Priority 100 across Morning, Midday and Prime in martial-arts. ~25K–40K impressions, 125–400 clicks at $0.37–$1.18 each. At $1,200 average member value: 100–325× return.
4 slots × Priority 300 in martial-arts Prime + 2 slots × Priority 200 in boxing Midday. ~180K–300K impressions, $8K–$20K in attributed sales.
4 slots × Priority 500 owning the motorsports Prime block. ~350K–500K impressions. One additional sale pays for 16+ months of advertising.
4 slots × Priority 500 on a custom event group — complete ownership of a fight night's ad inventory. Comparable traditional sponsorship: $5K–$25K.