API and embed access is not automatic on any account tier. It is an eligibility offered through Platform+ and granted by approval, per application. Eligibility, inventory access, credits, campaign approval, placements, and API access are reviewed and approved by Xpress.
Request an ad for a specific Xpress group, or run-of-network where your account is entitled. The v1 surface returns the winning creative along with its playback and tracking metadata.
Approved partners can export decisions as standard VAST or VMAP documents so Xpress inventory plays inside an existing player or ad stack, including live production tooling.
Impression, quartile, completion, click, and error events are reported back through signed tracking URLs issued with each decision. Events reconcile against campaign reporting in the portal.
API and embed access is granted per account, normally on Platform+. Xpress reviews the intended surface, expected volume, and content context before issuing credentials.
Approved partners receive an application identifier and secret out of band. Credentials are never displayed in this portal and must stay on your server — never in browser or client code.
Your server calls the Xpress v1 decision surface with your application identity, the target group or a run-of-network request, and the placement context (position, duration, content type).
Play the returned creative, then fire the signed tracking events at the appropriate playback milestones. Delivery and reporting appear in the partner portal.
Endpoint hosts, request schemas, and credential handling are provided in the partner integration packet once access is approved. Never place Xpress credentials in client-side code, a public repository, or a browser bundle.
Ask for a specific Xpress ad group — event sponsors, a publisher's self-sold group, or a scheduled time-block group.
Let Xpress select from eligible active ads already in rotation. RON is not a separate inventory bucket and it does not bypass entitlement.
Drive ad breaks in OBS or a live production workflow through Xpress Live Ads. Approved separately from standard video access.
Render an approved Xpress placement inside an external page or app surface, where the account is entitled.